Esencial Costa Rica
A country brand is a marketing tool used by countries around the world to stand out in international markets.
essential COSTA RICA is the country brand, the way in which Costa Rica projects itself to the world to comprehensively promote tourism, exports and foreign investment, hand in hand with culture.
The country brand focuses on two axes:
Positioning country: It shows attributes that characterize us: pure life, talented, “empunchados”, ingenious and specialized.
Country competitiveness: Realizes the promise we make to the world by engaging the business sector with five values: Excellence, Sustainability, Innovation, Social Progress and Costa Rican Origin.